The old Toyota Dyna was really nothing special, it was a lorry and it did its job well, serving as a reliable workhorse to many businesses and people. The Dyna was also rebadged by Daihatsu in certain markets, the most prominent version being the 1980’s Daihatsu Delta, the red or white coloured cab lorries we see on the roads, I don’t think anyone has never seen them before.
I’m not sure if Toyota ever sold the older Dynas here, maybe I haven’t notice any or maybe they all rusted away, though I am quite a novice in the lorry world. However, the Dyna was rather popular in Indonesia, even being built there at Purwakarta, there’s even a channel that explained in quite detail, the history of how the Dyna was a part of the Indonesian motoring history and culture, though the audio is quite bad.
What’s more, there was a commercial made back then for the lorry to promote its ruggedness, finding a commercial vehicle advertisement is kind of rare because honestly not many people would actually remember or keep them. But by some stroke of luck and nostalgia, some managed to, this particular commercial was very interesting. First, it has a huge explosion for no reason, but it was very 1980’s, secondly, it featured Muhammad Ali saying something, “Ouum!” I think, twice! These two features alone make this one of the coolest commercials ever, nothing can beat a professional boxer and explosions with a Green Toyota speeding around a mining area, and this Muhammad Ali marketing even made it on paper ads, it was a legit endorsement by him, check out the photo below, and the video!
Pairing Muhammad Ali with a Toyota lorry was a great idea, the two are synonymous with brute strength and ruggedness, I’m surprised he agreed to even be a part of this, props to Toyota/Toyota Indonesia!
The Toyota Dyna was certainly something big in Indonesia, and I’m glad that advertisements like these are still being preserved for people to find and see. The Dyna still continues to be in production, though nothing major has changed since its creation, the lorry still proves to be a simple, reliable and dependable workhorse for the honest blue-collared worker.